About cookies

Mysafety uses cookies on this website. According to the Act on Electronic Communication (Executive Order 1148 of December 9, 20112003:389), we are obligated to inform visitors that we use cookies and what they are used for. Furthermore, each visitor must give consent to the use of cookies and receive information on how to prevent the use of cookies.

You accept cookies when you visit our website

You can find your settings and choices by clicking the small icon in the bottom left corner of the page. When you visit our website for the first time, you can decide for yourself which information we may collect and which cookies you want to approve. We use cookies to:

• Collect information on how our website is used, such as how often it is visited, which pages are visited, and how visitors navigate the site.
• Save information about the browser and hardware used when visiting the website.
• Customize the webpages and their content based on the information we have stored.

The information we collect may also be used to show certain advertisements when you visit websites other than our own.

What is a cookie, and why are they used on this website?

A cookie is a small text file that is saved in your browser. It is used to measure this website's traffic, statistics, and how it is used – for example, to remember you and your choices on our website, when you last visited the site, and what you entered in a form. We also keep visitor statistics and statistics on how you access our website.

Only the website that saved the text file can read it, so no one else can access the information. The text file is not malicious, cannot contain viruses or program code, and cannot be linked to an individual person or an IP address.

There are two types of first-party cookies: those that disappear when you leave the website (session cookies), and permanent cookies, which remain for a certain period or until the user deletes them (persistent cookies). We use both types as well as third-party cookies. These cookies come from companies we collaborate with, and can, for example, be an advertising company that we use via a banner or to gather statistics on the use of our website. We strive to be restrained in our use of third-party cookies, and if they are used, it is to collect information about your browsing habits as a visitor with the purpose of better targeting our marketing on the internet.

Detailed information about the cookies used, their purpose, and how long they are stored on the Mysafety website can be found in the list of cookies on mysafety.se below. Further information on how Mysafety processes personal data can be found in our privacy policy.

How we use cookies

We use cookies to enable you to use the Mysafety website in the way we intended, and to provide a website that is tailored to the visitors' needs. Some cookies are necessary for the Mysafety website and its services to function. For example, cookies are used to make it easier to buy and take out insurance, without which you would not be able to go back in the purchase flow without having to fill in all the details again each time.

Cookies are also used to collect statistics on the number of visitors to the website and to gather information on how the website is used and how we can improve it for you as a visitor. Finally, cookies are used by Mysafety for marketing purposes.

How to block cookies on your computer

All browsers are different, but most are set to allow the storage of cookies. If you do not want to allow cookies, you can either set your browser to warn you every time a website wants to place a cookie on your computer. You can also turn off the storage of cookies completely. You can also set your browser's security settings to block or delete cookies. You can find information on how to do this in your browser's help function.

Here you can find information on how to manage cookies for various browsers.

If you choose to disable cookies, it may mean that some parts of the website will not work as well as you as a visitor expect.

Use of analytical tools

Google Analytics is used to collect statistics

Mysafety uses Google Analytics to collect statistics to see how visitors use the website. The statistics are then used to optimize the website for our visitors. Some cookies are used to collect statistics about the number of visitors to the website, while others are used to obtain information about which operating system and browser, as well as which versions of these, the visitors use, how the website is used and how we can improve it, which pages are popular and less popular, etc. All information that Mysafety sees in Google Analytics is anonymized.

The analysis tool Google Analytics uses cookies, and the information generated by them through your use of the website (including your IP address) is transmitted to and stored by Google on servers in the United States. This third-country transfer is protected by the Google Analytics Privacy Shield certification. The information is used to collect information about visitors, such as demographic data, and to evaluate visitor statistics, for example to improve content, navigation, and structure. Google may also transfer this information to third parties if required by law or if a third party processes the information on Google's behalf. Google will not associate IP addresses with any other information held by Google.

How to opt out of being tracked by Google Analytics

If you do not want your visits to this website to appear in the Google Analytics statistics, there is an extension that you can install in your browser. You can download the extension from Google's homepage. You can also reject the use of cookies (see above) by selecting certain settings in your browser.

What is a web analytics service, and why is it used on this website?

To better understand how our visitors use our website, we use the web analytics service HotJar Ltd (“HotJar”). HotJar stores information about visitor behavior, such as scrolling, clicks, and mouse movements, as well as the text that the visitor types on the website. However, HotJar never stores visitors' personal data that can be traced back to a specific individual. Visitor behavior is recorded by HotJar, and we use this anonymous information to better understand how our visitors use our website. HotJar only records visitor behavior on this website.

How to opt out of Hotjar

As a visitor, you can choose not to be tracked by Hotjar by blocking cookies in your browser.

Would you like more information?

If you would like more information about how we use cookies or HotJar, please contact us at marknad@mysafety.se.